Packaging basics for entrepreneurs and small businesses

Hello and welcome,

Are you looking for a packaging course for yourself or your colleagues which gives you an introduction to this topic?

Packaging is big news and the information out there can be confusing.

You might not even know where to start.

If you're an entrepreneur or a small business this will help you to make the right decisions.

You can use at any time and complete at your own pace.

And even better you have access to this course for the lifetime of the course.

Why would this course be of interest to you?

You have an amazing product you want to launch, but you need to package it and you really don't know how.

This course will give you the knowledge to ask the right questions and make the right packaging choice for your business.

Packaging is a big topic in the news, so it's even more essential that you really understand it, so you can explain to your customers, consumers and employees why it's important and it's benefits. But also ensuring that it is developed with disposal and end of use in mind.

This course gives you a basic introduction to help you to understand more.

What will be included in the course:

• An introduction to the background, history of packaging and the industry
• Why we have packaging and what does it do, including an understandable overview of legal requirements
• An overview of each packaging material, pack formats, decoration and printing techniques and manufacturing & filling processes
• Packaging and the environment - including packaging design, Circular Economy, New Plastics Economy, Ocean plastics etc.
• How to ensure your packaging is devised with your customer and consumer needs in mind.
• How to develop packaging and how to develop a packaging strategy.

What will you gain from doing this course?

On completion of this course you'll have a greater understanding of packaging which will allow you to be able to give clearer briefs to your suppliers, have meaningful conversations about future packaging choices for your organisation and help shape future strategy, allow you to audit and review packaging and suppliers and have the knowledge to understand the processes.

Really utilise the features of your packaging to sell your products.

Advise and inform your consumers on packaging and its disposal.

Make a real difference with your packaging choices to move your business towards a more Circular, sustainable future for your packaging and product.

Have somewhere to go, where you can go to refresh your packaging knowledge, so you can have the confidence to be an authority in packaging in the organisation you operate within.

The course is launched and will be drip fed to you over the coming weeks.